Marketplace 2025 Ghana & Africa • EventTech

GatePass

The operating system for modern events. Attendees discover events through video and book in seconds, with the option to pay in parts. Organizers sell, message attendees and get paid to bank or mobile money.

Visit Live Platform View Wireframes
Status Live
Domain gatepass.so
Market Ghana-first, pan-African
Payouts Next business day
01 / The Problem

Great events, sold with tools that don't fit

Events in Accra and across the continent are mostly promoted with static flyers on Instagram and WhatsApp, then sold through a patchwork of payment links, bank transfers and spreadsheets. The flyer can't show what the night actually feels like, and the checkout often doesn't match how people pay.

For organizers, every market brings a different payment provider, SMS gateway and currency, and it is hard to tell which promotion actually sold tickets.

Flyers don't sell the experience

A static poster says when and where, not the crowd, the sound or the energy that makes someone commit.

Full price, upfront

Premium tickets for conferences and festivals are a big one-off spend, so many people wait or never buy.

Fragmented payments

Mobile money in Ghana, M-Pesa in East Africa, cards abroad: organizers juggle providers or lose buyers at checkout.

No feedback loop

Without proper tracking, organizers can't see which ad or post drove purchases.

02 / The Solution

Discover through video, book in seconds

GatePass leads with video so an event can show its atmosphere, then makes buying a ticket a short, mobile-friendly flow. A built-in part-pay option lets attendees reserve a ticket today and finish paying over time.

Behind the storefront, organizers can use GatePass's own payments with no keys needed, or connect the payment, SMS and email providers that already work in their market.

Problem
How we solve it
Static flyersLow intent, easy to scroll past.
Video-first discoveryEvents are browsed through video, with booking one tap away.
Upfront price barrierBuyers delay or drop off.
Part-pay plansThe ticket is reserved today and issued after the final payment.
Patchy checkoutWrong payment method, lost sale.
Local payment railsMobile money, cards, bank transfer, USSD, M-Pesa and more, by market.
Slow, manual payoutsWaiting on transfers.
Next-day settlementSales settle to bank or mobile money the next business day.
Guessing what workedNo attribution.
Conversion trackingMeta pixel / Conversions API and Google Analytics on event pages.
Paper lists at the doorSlow, error-prone check-in.
Digital ticketsEmailed instantly, kept in My tickets, and shown at the door.
03 / How It Works

The attendee checkout

GatePass checkout and part-pay flow Flowchart
No Yes Missed Yes Watch the event video Select tickets+ promo code Add-ons &attendee details Usepart-pay? Pay in fullMoMo · card First instalment;ticket reserved Final paymentmade? Reservationmay be forfeited Ticket issued:email + My tickets Shown at the door
Rounded ends mark where the journey starts and finishes, diamonds are decisions, and dashed lines show loops and alternative paths.
GatePass Checkout Flow Full pay or part-pay
01
Discover the event
Watch the event video, see price, date, location and whether part-pay is available.
02
Select tickets
Choose a ticket type and quantity, and apply a promo code if you have one.
03
Add-ons and attendee details
Optional extras, then name, email, phone and any questions the organizer asks.
04
Pay in full or in parts
Pay with mobile money or card. With part-pay the ticket is reserved now and issued after the last instalment.
05
Show this at the door
Tickets arrive by email and in My tickets. Virtual tickets carry the stream link when the organizer adds it.
04 / Wireframes

Key screens

Wireframes of the attendee path from a video-first event page to the ticket shown at the gate.

Attendee journey 4 screens
event video ▶
Event title
Organizer · Dec 4–5 · Accra
From GH₵120Part-pay available
Get tickets
Event pageVideo-first discovery
Select tickets
Regular− 1 +
GH₵120
VIP− 0 +
Promo code
Continue with add-ons
Ticket selectionTiers + promo code
How would you like to pay?
Pay in full
Part-payReserved today, issued after final payment
Service & payment fees
Mobile moneyCard
Pay securely
PaymentFull or part-pay
You're in
We've emailed your tickets.
Show this at the door
Regular × 1Dec 4
My tickets
TicketShown at the gate
Part-pay is a deliberate design choice: it turns a single large purchase into a commitment people can make the moment they are excited, without waiting for payday.
05 / Key Features

Built for organizers and attendees

Video discovery

Event pages lead with video so people can feel the event before they buy.

Part-payment plans

Instalments per ticket type, with clear terms when a payment is missed.

Pan-African payments

Mobile money and cards in Ghana, M-Pesa in East Africa, Telebirr in Ethiopia, plus PayPal and Stripe for international buyers.

Fast payouts

Use GatePass payments with no setup and receive sales in your bank or mobile money the next business day.

Attendee messaging

Tickets by email, with SMS and email delivered through providers that work locally.

Ticket controls

Promo codes, add-ons, attendee questions, virtual tickets and ad conversion tracking.

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